Get Informed: Agenda


2019 Workshops

7:30 am

Registration Opens

7:30 am – 8:30 am

Breakfast & Coffee / Exhibit Hall

8:00 am – 9:00 am

Workshop 1 | Workshop 2 | Taller 1 (en español)

9:00 am – 9:15 am

Coffee Break / Exhibit Hall

9:15 am – 10:15 am

Master Class on Networking with Heiko Dobrikow

10:15 am – 10:45 am

Coffee Break / Exhibit Hall

10:45 am – 12:15 pm

Keynote Address and American Dreamer Awards & Panel Discussion

12:15 pm – 1:30 pm

Coffee Break / Exhibit Hall

/ Snacks

12:30 pm – 1:30 pm

Workshop 3 | Workshop 4 | Taller 2 (en español)

 

Master Class on Networking with Heiko Dobrikow

Learn how to network like a pro from one of the best in town! In this master class on networking, you’ll learn tips and recommendations on making genuine connections with potential business partners, colleagues, and customers, as well as get a chance to practice your skills. Whether you’re attending a conference, meeting a client or in the checkout line at the store, learn and practice the art of skillful interaction that will ultimately grow you and your business.


Heiko Dobrikow is a seasoned hotelier of over 30 years and a business professional with extensive experience in all areas of the property & asset management.  He is an expert in providing advisory support and solutions, such as developing successful management teams, ensuring revenue optimization, implementing service excellence and employee satisfaction. Assets may range from a boutique hotel to a major convention resort, from commercial buildings to residential communities.  Further, Heiko is known for taking companies with vertical cultures and flatten them by implementing a Servant Leadership Ideology.

 

 

Sponsors:

 

 

 

 


Workshops

Workshop 1      Don’t Let Online Reviews Destroy Your Business – How To Protect Your Brand Online

Customer review sites play an important role in the decision making process for individuals who are unfamiliar with your product or service. They also provide a unique opportunity for you – the business owner – to improve customer satisfaction and collect testimonials. Learn how to access and use online reviews to establish and safeguard the brand you’ve built for your company.

Rod Davis is President and CEO of the Better Business Bureau Serving Southeast Florida and the Caribbean. Mr. Davis served on the Board of the Council of Better Business Bureaus, Chaired the Ethics Partnership Council for Palm Beach County and is a consumer advisor to the National Insurance Crime Bureau. Mr. Davis encourages the use of effective customer service strategies to build marketplace trust and promotes effective self-regulatory solutions to resolve industry challenges. Mr. Davis has presented to national conferences for various industries, developed programs to resolve international disputes and routinely shares information with media to inform and educate consumers and business audience.

 

 

Sponsors:

 

 

 

 

 

 

 


Workshop 2      Get Certified! Build your Business with Government Contracts

A wide variety of industries provide products and services to our Federal, State, County, and City governments. Learn what it takes to “get certified” as a government contractor and build your business. In this workshop, you’ll learn: the benefits of working with government agencies as customers, requirements to become a vendor with government agencies, and tips for successfully maintaining and growing your business with government contracts.

 

Stuart Combs is the Certification Manager with Florida State Minority Supplier Development Council, whose mission is to link corporations and government agencies with Minority Business Enterprises (MBEs) to foster business development and expansion. A true champion for the betterment, equality, and success of individuals and their professional and personal goals, he has engaged and advised business owners from start-up entrepreneurs to multi-million dollar industry leaders. Stuart’s role involves working closely with the supplier diversity management teams of public and private sector entities to identify what they are seeking from minority owned businesses. Stuart is enabled to certify, develop, connect and advocate on behalf of Florida MBEs through the NMSDC (National Minority Supplier Development Council).

 

 

Fabiana Estrada is the Director of Lending for South East Region for Accion East. She joined Accion in 2010 and was quickly promoted from a Loan Consultant to South Florida’s Lending Manager. Under Fabiana’s leadership, the Florida team has tripled the number of microloans given to small business owners supporting their financial education as well. In 2012, The South Florida Community Development Coalition recognized Fabiana’s achievements with the Economic Opportunity Award and more recently the SBA awarded ACCION as the Mission Based Lender  for two consecutive years – 2018 & 2019 – and the SBA State Community Lender for 2019. Fabiana is from Argentina, where she graduated from the University of Buenos Aires with a degree in law.

 

 

Jorge Gómez has been working in IT for close to 20 years, part of that time at Citrix, then as founder of Samana Group. During his tenure at Citrix, Jorge focused on growing the consulting team in Latin America and Canada through talent acquisition, talent development and successful execution of virtualization and networking projects. As CEO of Samana, Jorge leads a diverse team of professionals who provide managed services and project-based work in cloud, virtualization & networking. Samana specializes in the implementation of solutions based on Citrix, AWS, VMware, F5, Microsoft & Open Source for customers throughout the Americas.

 

 

 

Cheryl Roberts is the Small Business Development Supervisor for the Certification section of OESBD and is responsible for the management and oversight of all certification activities for the agency.  Cheryl has held positions in the public, non-profit, and academic arenas over the course of her career, which has primarily focused on social justice, civil rights and civil liberties.  Cheryl has over a decade’s experience assisting local small, minority and women owned businesses gain contracting opportunities in both Broward County and with the Federal Government. Ms. Roberts holds a B.A. in Cultural Anthropology and an M.A. in African Diaspora Studies, both from the University of California, Berkeley.

 

 

Gustavo “Gus” Vergara more than 20 years of service in the military and federal government. Gus is a Business Opportunity Specialist in the South Florida District Office of the Small Business Administration, where he is responsible for promoting small business participation in federal contracting.  Before coming to the SBA, Gus worked as a Contract Specialist for the U.S. Coast Guard in Miami, Florida. Gus is a native of the Bronx, New York. He has a Bachelor’s degree from Saint Leo University in Psychology and a Master’s from Nova Southeastern University in Mental Health Counseling.

 

 

 

Sponsors:

 

 

 

 


Workshop 3      Get Your Business Online with Google

Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your business profile or a simple website. In this session you’ll learn how to: create or claim your Business Profile on Google, manage your business info across Google Search and Maps, use Google My Business to connect with potential customers, and create a free website using the info from your Business Profile.

Roberto Martinez is a speaker for the Grow with Google partner program. He is also a Google Digital Coach and has over 12 years of experience helping companies better use digital marketing tools. He has led over 100 Google digital workshops and has trained thousands of entrepreneurs on how to use digital marketing tools. He runs his own digital marketing agency and advises various chambers, incubators, and accelerators on scaling companies using digital marketing tools.

Roberto is passionate about entrepreneurs and loves helping businesses reach their potential. Roberto earned his B.A. from UCLA, MBA from ASU, and holds an Entrepreneur certificate from Stanford GSB.

 

 

Sponsors:

 

 

 

 


Workshop 4      Innovation: Fundamentals for Your Company’s Secrets to Success

Innovation is the key to thriving in the 21st century. But what exactly is innovation and how can small businesses incorporate it as part of their operational DNA?  In this interactive workshop, business owners will learn a step-by-step process to creating low-risk experiments that can be used with customers and yield insightful and actionable data to launch the right products and services. Participants will learn: why innovation is a critical part of any business, how to use it to counteract disruption in their business, how to create innovative products and or services while maintaining their core business, and understand Design Thinking as a process for innovation.

Marvin Dejean is a leading business futurist, organizational strategist, and an unapologetic evangelist for innovation-driven solutions to corporate and social challenges. As the Senior Managing Partner of Gilead Sanders LLC., he spends his time helping organizations and individuals take the quantum leap into the 21st-century digital marketplace.

Dejean is the author of the e-book The DNA of Reinvention: A Blueprint for Unleashing the Future of Business & Organizations and specializes on the topics of the emerging global workforce and reinventing business models for the 21st century.

 

 

Sponsors:

 

 

 

 

 

 

 


En español

Taller 1                Cómo Ser Encontrado En La Busqueda de Google y Mapas

Conozca Google Mi Negocio, una herramienta gratuita para empresas locales que desean conectarse con clientes en la Búsqueda de Google y Mapas. Obtenga la ayuda práctica para crear o actualizar su listado de negocio y aproveche un sitio web gratuito: crear o reclamar su perfil de negocio en Google, gestiona la información de su negocio en la busqueda de Google y Mapas, utiliza Google My Business para conectarse con clientes potenciales, y crear un sitio web gratuito utilizando la información de su perfil de negocio.

Roberto Martinez is a speaker for the Grow with Google partner program. He is also a Google Digital Coach and has over 12 years of experience helping companies better use digital marketing tools. He has led over 100 Google digital workshops and has trained thousands of entrepreneurs on how to use digital marketing tools. He runs his own digital marketing agency and advises various chambers, incubators, and accelerators on scaling companies using digital marketing tools.

Roberto is passionate about entrepreneurs and loves helping businesses reach their potential. Roberto earned his B.A. from UCLA, MBA from ASU, and holds an Entrepreneur certificate from Stanford GSB.

 

 

Sponsor:

 

 

 


Taller 2                Cómo Proteger Su Marca Contra Criticas  en el Internet

Las criticas de Internet forman parte de un proceso importante en los momentos de tomar decisiones cuando las personas no están familiarizadas con un producto o servicio. Esto también brindan una oportunidad única para usted, el empresario, de mejorar el nivel de satisfacción al cliente y recopilar testimonios. Aprenda cómo acceder y usar las criticas de Internet para establecer y proteger su marca que ha creado para su empresa.

Cinthya Lavin has been the Director of Communications and Community Engagement of the Better Business Bureau Serving Southeast Florida and the Caribbean since 2016. She serves as the spokesperson for English and Spanish media for the BBB, with multiple appearances on NBC, CBS, FOX, ABC, Telemundo and Univision.

Ms. Lavin also works with community organizations to build strategic partnerships that bring awareness about standards of trust and education for small to medium businesses. Ms. Lavin has presented to various community groups on scams, business risk management and customer service strategies.